If you’re from London, chances are you’ve situated the city “halfway between Toronto and Detroit” when explaining where—exactly’ish—you’re from. Our hope is this shirt will make that conversation easier than ever next time. 👏

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All shirts printed direct-to-garment on “Softstyle” 64000 Unisex T-Shirts by Gildan (Size Guide) and shipped on-demand by Printful. We like these shirts for their “Modern” fit: slightly tapered in the arms, and more form-fitting than their boxier “Classic” counterparts. The shirt also boasts:

• 100% ring-spun cotton 🧵

• Fabric weight: 4.5 oz/yd² (153 g/m²) ⚖️

• Pre-shrunk for extra durability 💪

• Regular fit 🔥

• Tubular construction 🤙

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Know your Design History 🎓
This shirt’s design was inspired by the 2001 work of Dutch design studio, Experimental Jetset—who successfully created the archetypal band shirt when they set the words “John & Paul & Ringo & George” in white Helvetica on a black shirt for Japanese label 2K/Gingham. The design has since been remixed, revisited and refreshed by thousands of designers and celebrated by its originators here. We’re happy to add our homage to the mix! 🙏

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Care instructions ❤️

• Machine wash cold, inside-out, gentle cycle with mild detergent and similar colours.

• Use non-chlorine bleach, only when necessary.

• No fabric softeners.